Does New Albany love its Main Street? Starting May 2, Scholastic Inc., the American Booksellers Association, and member Destinations Booksellers will offer a way for New Albany to prove it — and a chance for participants to win a Main Street spending spree. The publisher and the associated member stores of the ABA are partnering to bring the Main Street Contest — an essay contest for children — to Book Sense bookstores. Essays should answer the question “Why Is Your Town’s Main Street Special?” The promotion will center on Newbery Honoree and bestselling author Ann M. Martin’s new series, Main Street.
“In her new series, Main Street, Ann Martin celebrates the strength of families, friendships, and community,” said Lisa Holton, president of Scholastic Trade and Book Fairs. “We can’t think of a better way to promote Main Street than to partner with independent booksellers across America to inspire kids to support their local communities.”
“ABA is very excited to be involved in the launch of Ann M. Martin’s Main Street series,” said Mark Nichols, director of Book Sense Marketing, “both in celebration of the publication of new titles from a beloved and trusted author — as well as providing a wonderful way to reinforce to a new generation of readers the concept of ’shopping local,’ and the importance of supporting independent businesses in their own community.”
The first book of Martin’s series, Welcome to Camden Falls, will be published May 1. An audio edition will be arriving in stores in May. The novel follows the lives of Flora and Ruby Northrop, orphans who balk at moving to live with their grandmother in Camden Falls, Massachusetts, but gradually explore the New England town’s Main Street, including its many unique and independently owned stores, and find daily life there “enchanting.”
The contest will run from May 2 through July 2, 2007 and is open to children ages six through 12. Acceptable submissions include a written essay (300 words or less), a video essay (3 minutes or less), a collage, a photograph, a drawing, or a painting. The essay should address the following themes: Why is Your Town’s Main Street Special? Is it the extraordinary people, the unique stores, or something more? Give the name of your town’s main street and describe why it’s special to you and your town.
Destinations Booksellers will collect all entries and submit their five “semi-finalists” by July 31, 2007, to Scholastic, which will partner with ABA and Ann M. Martin to select the winners. All semi-finalists will receive a voucher for book #3, ‘Tis the Season, coming in the fall. One grand-prize winner will receive a $500 Main Street shopping spree, a signed copy of Welcome to Camden Falls, and their entry will be posted to the Main Street website. Four runner-up winners will receive a $100 Main Street shopping spree, a signed copy of Welcome to Camden Falls, and their entries will also be posted to the Main Street website. Moreover, the store where the winning entry is submitted will receive a visit from Ann M. Martin.